Alejandra Luna

Alejandra Luna is a leading figure in marketing with over two decades of experience in the skincare industry. She currently heads the marketing division at Laboratorios Pierre Fabre, where she has strengthened the presence of iconic brands such as Eau Thermale Avène, Ducray, A-Derma, and most recently led the successful launch of Darrow in Mexico.
Throughout her career, Alejandra has stood out for turning consumer insights into strong, emotionally resonant brand strategies, driving award-winning campaigns and sustained growth in market preference and share.
Recognized for her empathetic and collaborative leadership, she has built high-performing teams that foster innovation, inclusion, and excellence. With a strategic vision and a passion for building purpose-driven brands, Alejandra continues to raise the bar for marketing in the beauty and wellness industry.