In this session...
Totalplay presents the first Brand Lift case on TV in Latin America. Discover how Pierre Fabre faced the challenge of implementing a Brand Lift measurement in Addressable campaigns. With Totalplay’s strategic support and technological platform, we were able to measure recall, familiarity, and purchase intent, as well as identify actionable insights that helped optimize Pierre Fabre’s campaigns throughout 2025.
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Totalplay presents the first Brand Lift case on TV in Latin America. Discover how Pierre Fabre faced the challenge of implementing a Brand Lift measurement in Addressable campaigns. With Totalplay’s strategic support and technological platform, we were able to measure recall, familiarity, and purchase intent, as well as identify actionable insights that helped optimize Pierre Fabre’s campaigns throughout 2025.
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What You'll Learn from This Session...
- How to turn insights into results.
- First-Party Data as the foundation of measurement.
- What recall and purchase intent reveal.
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