Ricardo Prado

With over 20 years in data analysis and market research, Ricardo Prado is a reference in the strategic use of information to drive business decisions and high-impact campaigns.
He has led projects in data intelligence and consumer behavior at financial institutions such as Banco Safra, Allianz Seguros, and Citibank in Brazil. He also worked at UNHCR, applying data analysis to enhance digital fundraising campaigns for the United Nations.
Currently, he heads Analytics & Insights for Latin America at Samsung Ads, transforming Smart TV consumption data into actionable insights for brands and agencies, with the goal of maximizing the value of data and optimizing advertising campaigns in the region.