In this session...
What to expect from Mexican audiences at the 2026 World Cup? Discover how football drives their engagement, consumption, and loyalty on Samsung Smart TVs. What excites them? Where will they be, and what are the opportunities for brands? Samsung Ads reveals in an exclusive study the profile and trends for this event that will make the heart of the Mexican fan beat even stronger.
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Football, a national passion for Mexicans and in a Smart TV the meeting point between fans and brands. What can the advertising industry expect from these audiences at the 2026 World Cup? Is your brand ready?
Discover key insights into the role of football in the engagement, consumption, and loyalty of Mexican audiences on the Samsung Smart TVs. What behavior should you expect from this consumer? What captivates and excites them? Where will they be, and what are the opportunities for Mexican brands at the 2026 World Cup?
Samsung Ads reveals, in an unprecedented and exclusive study, the profile, consumption, and trends for this major event that will make the heart of the Mexican fan beat even stronger.
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What You'll Learn from This Session...
- Overall Smart TVs consumption behavior - content and platforms - and what is and will be the role and impacts on the advertising industry that soccer and the 2026 events will generate as business opportunities, engagement, loyalty and consumption.
- What are the consumption drivers on a Smart TV.
- What is the real attention index of the current audiences - content and platform - and what are the key elements that should be part of any communication strategy in a CTV environment
