Paola Escalante

Paola Escalante is a creative leader passionate about how technology drives the new industrial (r)evolution. With over 14 years of experience, she has focused on how creativity fuels business results, brand growth, and innovation. Named by AdAge and El Reforma as one of Mexico’s most influential women, she has served as a juror at Cannes Lions, El Ojo, El Sol, Effies, and WARC, and has won numerous awards. A graduate of Tec de Monterrey, Singularity University, and the Berlin School of Creative Leadership, she has held leadership roles at Walmart, Televisa, PayPal, and Google, and co-founded @tumugirls to empower teen girls. Paola has led creative, strategy, and tech teams across agencies and major platforms like PayPal, Google, and Meta, and has collaborated with brands, creators, and artists worldwide. She also teaches at the Academia Mexicana de Creatividad, Needed Education, and Brother.