Humberto Polar

Humberto Polar is one of the region's most renowned creatives, with more than 30 years of experience in the advertising industry. Throughout his career, he has combined creativity with writing, music, and visual arts, becoming a multidisciplinary leader with an impact on both the agency world and the cultural sphere.
He was one of the founders of the iconic Lowe SSP3 in Colombia and has led the creative department at agencies such as FCB Mayo in Peru, Grey Mexico, and The Juju Mexico. He was also head of the Creative Council of FCB Latin America. In addition to his work at agencies, he has published four books, held nearly a century of art exhibitions, and won multiple awards at international festivals such as Cannes, D&AD, One Show, Clio, El Sol, and El Ojo de Iberoamérica, festivals where he has served as a jury member and speaker on several occasions.