Alfredo Arroyo

Alfredo’s journey in digital marketing began eleven years ago, allowing him to gain extensive experience across various sectors, including advertising networks like Primia and Netsonic, agencies such as GroupM, Dentsu, and Twinkey, and trading desks like Xaxis. He has also worked directly with major clients including Coca-Cola and Heineken.

Currently, he leads the HUB at Dentsu responsible for managing self-service campaigns for Heineken Mexico, overseeing digital advertising strategies where innovation and excellence are key. His passion for the field is reflected not only in his career but in his dedication to staying ahead of industry trends.

He believes that understanding the intersection of technology, creativity, and data is essential to delivering exceptional results. For Alfredo, the future of digital marketing lies in the ability to adapt, innovate, and uphold a strong commitment to quality and performance.