Carlos Aguilar

Carlos joined OMG Mexico in 2021 as Director of Programmatic, leading the teams responsible for designing and implementing strategies that help clients position their brands across all programmatic models: Display, Video in all its formats, Retail Media, Audio, and Programmatic Digital Out of Home (PDOOH).

He brings over nine years of experience in digital marketing, media, and e-commerce, having worked with diverse industries as well as the public sector in Mexico. Carlos's background includes projects for the Government of Mexico City, and roles at agencies such as Publicis and Havas Media, where he managed accounts for leading brands including L’Oréal, Grupo Monex, LG, and JUMEX Mexico.

His focus is on innovation, performance optimization, and the integration of new technologies into the programmatic ecosystem, driving growth and differentiation for brands in an increasingly competitive landscape.