Felipe Ambra

Felipe Ambra is currently the Vice President of Marketing at Grupo Modelo, where he leads campaigns and strategies across the company’s entire portfolio in Mexico, including brands like Corona, Victoria, and Cerveza Modelo.

Previously, he served as Global Vice President of Corona at Anheuser-Busch InBev, where he was responsible for implementing marketing campaigns and initiatives that established Corona as one of the most consistent brands in the global beer industry, while also expanding Corona’s presence in the entertainment world.

Before leading the marketing team at Grupo Modelo, Felipe accumulated over two decades of commercial experience at AB InBev. He began as a trainee in Brazil, progressing through roles in sales, trade marketing, and later brand marketing, where he launched innovative, experiential programs, expanded the portfolio of premium brands, and managed teams across Brazil, Peru, Central America, and the Caribbean.