In this session...
Felipe Ambra, VP of Marketing at Grupo Modelo, shares how the team is building a portfolio focused on sustainable growth. The session explores the evolution of the strategy, the key role of marketing in driving organic growth, and the implementation of the One Way ABI Way of Marketing, a framework connecting the main business pillars. It concludes with examples from three leading brands and their most successful campaigns, showing how the strategy effectively delivers tangible results.
What You'll Learn from This Session...
- Understand how Grupo Modelo is building a sustainable growth portfolio in an increasingly competitive market.
- Explore real case studies from Grupo Modelo’s leading brands, discovering how powerful creative and platform-based execution can maximize relevance and impact
- Learn how a consumer-centric marketing strategy drives organic growth and long-term brand equity.
