Luiz de Lavor

As Creative Partner Manager for Spanish-speaking LATAM at TikTok, Luiz leads platform innovation by managing creative products and production partnerships across the region. Based in Mexico City, he makes sure TikTok stays weird, joyful, and strategically on point.

Before TikTok, he cut his teeth in the creative world through agencies, media—and a side project photographing Latin America’s fútbol fandoms on analog film. Luiz blends cultural instinct with platform fluency, proving that great content is both an art and a strategy.