In this session...
In an ecosystem where creativity, data, and creators intersect at cultural speed, innovation is no longer optional—it’s a discipline. ThinkY, together with Unilever and TikTok, presents its Culture-First Playbook: a practical guide for brands to move from thinking social to acting in culture, blending data, creativity, and creator collaboration to drive real impact.
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In an ecosystem where creativity, data, and creators intersect at cultural speed, innovation is no longer optional—it’s a discipline.
ThinkY, together with Unilever and TikTok, presents its Culture-First Playbook: a practical and provocative guide on how brands can move from thinking social to acting in culture.
From social-first methodologies to campaigns that become part of the conversation, this panel shows how brands can innovate strategically and create real cultural impact.
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What You'll Learn from This Session...
- Learn how to evolve from social-first to culture-first. Discover the frameworks and tools brands are using to move beyond content and become part of culture.
- See how creators are redefining influence. From fandoms to iconic collaborations, explore how talent partnerships are shaping brand relevance and community impact.
- Understand the Culture-First Playbook in action. Real case studies from Unilever and TikTok that prove how cultural innovation drives both engagement and business growth.
- Get inspired to design brands that belong, not interrupt. Learn how data, creativity, and collaboration can help your brand move culture instead of chasing it.
