Gloria Roncancio Suárez

With over 18 years of experience in media, data, and marketing, I currently lead Ads Measurement & Insights at Netflix Ads Mexico. My focus is on transforming data into actionable insights that deepen our understanding of audiences, measure advertising effectiveness, and guide strategic decisions to build stronger brands. Prior to Netflix, I held leadership roles at Omnicom Media Group and Annalect, partnering with top brands in Latin America across automotive, telecom, banking, FMCG, and retail sectors. Throughout my career, I’ve developed attribution solutions, advanced analytics, and performance measurement strategies to help brands optimize their media investments. What drives me most is bridging the gap between data and storytelling—using analytics as a strategic tool to inspire, create impact, and connect brands with people in meaningful ways.