In this session...
In a world where attention is the most valuable currency, Netflix Ads unveils “Still Watching” for the first time—a unique, data-driven look at how Gen Z and Millennials consume and share streaming. Discover exclusive insights, data, and real cases to understand how attention, technology, and creativity converge, and how your brand can be at the center of attention.
View More
In a world where attention is the most valuable currency, Netflix Ads unveils “Still Watching” for the first time—a unique, data-driven look at how Gen Z and Millennials consume, share, and experience streaming. Discover the trends, insights, and opportunities that are transforming the advertising industry. With exclusive data, real-world case studies, and inspiring examples of brand integration, you’ll learn how Netflix connects brands with the most engaged audiences—at the moments of highest attention and emotional impact. Explore how attention, technology, and creativity converge to create authentic connections and real business results in the new era of entertainment. Don’t miss this key session to understand the future of streaming advertising and how your brand can be at the center of attention.
View Less
What You'll Learn from This Session...
- Streaming is culture and community: Netflix not only entertains, it connects passionate audiences and creates fan communities that share, recommend, and live stories beyond the screen.
- Engaged audiences, real attention: Netflix Ads users are active, influential, and emotionally connected. Over 80% pay attention to ads—far above other media.
- Relevance and personalization: Relevant content and advertising drive deep emotional connections and loyalty. 83% of Millennials and Gen Z connect better with brands that understand their interests and moods.
- Advertising innovation: Netflix Ads offers creative formats, contextual integrations, and advanced measurement tools, ensuring brands show up at key moments of attention.
- A unique brand opportunity: Being part of the cultural conversation and fandom is key to standing out and creating real impact. Netflix Ads lets brands become part of the audience’s experience and identity.
