In this session...
Join inDrive's Team, alongside actress Michelle Rodríguez, for a deep dive into successful campaigns. We'll contrast the viral power of celebrity endorsements with the trust-building authenticity of grassroots storytelling. Learn the strategic sweet spot for balancing star power and community connection to achieve brand resonance and growth.
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Join the inDrive team and actress Michelle Rodríguez to explore how campaigns that truly connect with people, are built. Through real cases from Mexico, Peru, and Brazil, you’ll discover how the power of a celebrity can drive reach and virality, while real stories strengthen trust and community connection. The panelists will share insights on balancing creativity, purpose, and business results, showing how inDrive adapts its creative and brand strategy to different cultural contexts across Latin America. A conversation about when the star is the public figure and when it’s the people themselves.
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What You'll Learn from This Session...
- Differentiated Outcomes: The session will analyze how celebrity campaigns deliver reach, virality, and aspiration. In contrast, non-celebrity campaigns are more effective at building authenticity, community trust, and relatability.
- Context is Key: The main conclusion is that one approach is not inherently superior to the other. The "sweet spot" is knowing when to lean on which lever.
- Strategic Decision Factors: The choice between celebrity and authenticity must depend on specific market factors, such as market maturity, audience trust levels, and cultural context.
- Lessons from LATAM Campaigns: The session will detail specific lessons learned by inDrive in the region.
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