Marketing in Mexico is full of female talent, yet the top remains a difficult place for women to reach—especially when motherhood comes into play. Becoming a mom continues to be one of the biggest turning points in a career: paths pause, pay gaps widen, and growth becomes more complicated.

In this panel, three of the most influential executives in the industry share, without sugarcoating, what it truly takes to reach the top while being a mom: the unseen sacrifices, the guilt you learn to let go of, and the strategies that helped them sustain ambition without losing themselves along the way.

More than a talk about balance, this is an honest conversation about the reality of female leadership in marketing—and the urgency to build an industry where being a mom isn’t an obstacle to success, but part of the journey toward it.