An honest conversation between Eugenia Rodríguez, one of Mexico’s most influential creators, and Gonzalo de la Torre, CEO of PRPL Management, one of the leading talent representation agencies. Together, they reveal the formula behind successful influencer marketing campaigns — how to build, negotiate, and execute effective collaborations between brands, managers, and creators. View More

In an industry where brands seek authenticity and results — yet rarely understand what truly goes on behind an effective campaign — Eugenia Rodríguez and Gonzalo de la Torre open up the conversation from both sides of the equation.

She, as an influencer and creator, shares how to build a strong personal brand, maintain authenticity under commercial pressure, and what she expects from the brands and agencies she collaborates with.
He, as a manager and strategist, reveals the invisible processes behind every campaign — from negotiation and performance measurement to the real value of influencer marketing when executed with strategy and professionalism.

Together, they offer a comprehensive perspective on the intersection of creativity and business, debunking myths about the industry and inspiring brands to build smarter, more human, and more sustainable collaborations. View Less