In this session...
Publishers today face an uncertain and complex digital ecosystem as privacy regulations loom globally, Apple and Google make technical changes to identifiers, and consolidation continues across the advertising industry. As digital ad spending continues to grow worldwide, publishers need enhanced solutions and tools to maximize the value of their digital inventory while simultaneously empowering monetization and superior user experiences.
In this session, Alan Fontevecchia, VP, Publisher Development, Americas at PubMatic, and Alejandro Roman-Fuster, Director of Addressability LATAM, LiveRamp, will discuss how all sides of the industry can come together to support an innovative, transparent, and efficient programmatic supply chain of the future. He will expand on supply-side data activation and how publishers can attract brand and agency dollars in the post-cookie landscape.
What You'll Learn from This Session...
- How publishers can attract brand and agency dollars in the post-cookie landscape.
- How all sides of the industry can come together to support an innovative, transparent and efficient programmatic supply chain of the future.
- Supply-side data activation.