Latha Sarathy

Latha Sarathy is a multifaceted researcher with a wide suite of expertise ranging from cross platform measurement and data analytics to consumer insights. With over 25 years as a media/market researcher, her experience spans digital, social, television and print media platforms and measurement methodologies. She also brings to the table a deep knowledge of multicultural audiences. With this unique combination of skills, Latha has a proven track record for driving audience and revenue growth by leveraging insights and data.

She currently EVP of Analytics, Insights & Measurement. SeeHer, is a division of the Association of National Advertisers, whose mission is to ensure the accurate portrayal of women and girls in marketing, advertising, media and entertainment.
“In expanding and evolving a research foundation for SeeHer, I have the unique opportunity to marry my experience and love of research and analytics with a personal passion for gender equality. It’s a perfect blend of skill and purpose.”
My approach to media research has always in based on driving outcomes. Whether it be content optimization, revenue growth, consumer engagement, or marketing efficiency, my focus has been how leveraging insights and data can impact key business KPIs. In doing this, my north star has always been the consumer. They are the ultimate guide in terms of creating change, both in measurement and effective media strategy."

Prior to joining SeeHer, Latha was the SVP, Insights & Strategy Activation at Ipsos North America, where she oversaw a multi-million dollar portfolio consisting of several large, global consumer insights projects for blue chip media and technology companies.
With several years of experience at media companies, she has built highly effective, data driven research teams at leading media properties including Telemundo Enterprises, Interactive One, CBS Television Stations Digital Media Group, Univision Online, Disney Publications and Wenner Media. She has also designed and presented several thought leadership studies that have been instrumental in influencing and guiding business strategy.