As Director for Annalect – Omnicom Media Group’s business unit tasked with democratizing data insights –, Gloria leads a team that strategically supports the creation of effective, efficient, and differentiated precision marketing campaigns through leveraging data, technology, and analytics. Her experience centers around data management, attribution modeling, customer analytics and overall media performance measurement, assessment, and optimization.
In her 13+ years in media and marketing, Gloria has held a variety of positions within the Omnicom family in marketing science, business intelligence and consumer and analytic insights for a wide range of clients across various industries in Latin America, including automotive, telecom, banking, FMCG, OTC and retail.
Gloria recently relocated to Mexico with her husband and dog, and discovered with them their love for all things spicy.
Gloria Roncancio Suárez Job Title Annalect Director Company OMNICOMMEDIAGROUP MEXICO
