He leads the Media & Digital area for Mexico at Kantar Millward Brown, performing analyzes aimed at evaluating the effectiveness of advertising investment in media and all contact points, mainly towards brand equity in multimedia and digital campaigns.
He is also VP of the Education Committee of IAB Mexico, member of the jury of the IAB MIXX 2019 Awards and professor in the IAB digital marketing educational projects and in some universities such as ITESM, Anahuac, UVM, he was President of the Video Board of IAB 2015-2018.
It has the international certification "Digital Media Sales Certification" by IAB US - DMSC004269 (2018-2020)
Jorge Fuentes Vega Job Title Head of Media & Digital Mexico Company KANTAR Connect via
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