Juan Lavista

Mercado Libre is the number 1 technology company in LATAM that develops technology and electronic commerce solutions. In Mercado Libre Publicidad, the focus is on the association with brands, agencies and vendors with media solutions in the largest marketplace in Latin America. The objective is the increase in brand discovery, consideration and purchase, in focus categories such as: automotive, electronics, consumer goods, fashion, beauty, among others.

He currently leads the marketing and insights organization for the business unit, in all geographies. In addition, he is a member of the board of the Interactive Advertising Bureau (IAB) in Argentina.

A career focused on the development of brands and equipment in the categories of consumer goods and health care at Procter & Gamble, consistently generating value for shareholders: sustained growth of brand equity, sales, market share and operating profits. It excels in the construction of global iconic brands, with extensive experience in Latin America. Demonstrated skills in the launch of new brands, digital activations, geography expansions and business transformation. Former Director of Global Marketing, leading a billion dollar business, with teams in the main regional hubs (USA, Singapore, Switzerland, Panama). Promotes the culture of responsibility work and high performance teams.