Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors. View More

The threat DTC brands pose to legacy brands has been one of the hottest topics over the past 12 months. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at becoming more disruptive and seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the way forward to being more challenger. They need a roadmap to being more challenger, which is what this session will provide. Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger to get ahead of current – and future – competitors. View Less