In this session...
Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS as we discuss the shift from brand safety to brand suitability. You’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
What You'll Learn from This Session...
- How the rapid growth of media creation is contributing to the risk of unsavory content and environments
- Why marketers will reduce spend with partners who include brand unsafe environments
- How advertisers can work with their partners to establish nuanced markers of suitability
