In this session...
Based on the impact of technology evolution, privacy legislation, dependency on Google & Facebook, and consumer tracking uncertainty, the industry is entering a new stage of change and opportunity.
Identity is becoming increasingly harder to establish, and therefore more difficult to recognize and understand customers across channels and devices, in order to provide a better customer experience.
What does it mean for Advertisers, Agencies, Publishers and Customers?
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What kind of implications, challenges and trends are emerging?
How can we improve measurement and attribution while remaining privacy-compliant?
What changes should we expect in the advertising business models as we know them today?
All this will be discussed at the Infinia panel led by Carlos Fanjul, along with experts from IPG, Havas, Tec de Monterrey, Dish, etc.
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What You'll Learn from This Session...
- What should we expect in this transition towards the disappearance of third-party cookies?
- In what clients, agencies and publishers are already working on to face this challenge?
- How should the ecosystem evolve to meet user privacy demands, without restricting advertising capabilities?
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