In this session...
The media landscape continues to evolve in tandem with consumer behavior. 15 years ago, successful digital media companies like Thrillist and POPSUGAR were amassing massive audiences via email and O&O. In the early 10’s, some publishers, including NowThis and The Dodo, were born on Facebook where their viral social videos yielded audiences at scale.
View More
The media landscape continues to evolve in tandem with consumer behavior. 15 years ago, successful digital media companies like Thrillist and POPSUGAR were amassing massive audiences via email and O&O. In the early 10’s, some publishers, including NowThis and The Dodo, were born on Facebook where their viral social videos yielded audiences at scale. Today in 2020, successful digital media companies, like Group Nine Media, take a mobile-first, diversified distribution approach publishing premium content across digital, social, linear TV, OTT - and even IRL, to reach consumers with meaningful experiences. Hear how Discovery-backed Group Nine helps advertisers connect to hyper-engaged audiences with its optimistic brands across the platforms where consumers are spending their time right now.
View Less
What You'll Learn from This Session...
- Experience
- Consumers
- Digital Media