Some people believe the problem is in data. Well, the answer is in data too. Consumers go online to write/read reviews, express their voice, emotions, you name it. Today, social listening capabilities go way beyond monitoring. The advances in Artificial Intelligence, data processing power, help brands and agencies gather and generate insights that can propel any business to the next level. Come learn new ways in which brands are gathering insights through social listening and uncover the potential of a data driven approach. View More

Some people believe the problem is in data. Well, the answer is in data too. Consumers go online to write/read product and brand reviews, express their voice, preferences, emotions, you name it. Bits and pieces of information that, if looked at as music instruments, can be put together to form an orchestra to create the most beautiful music. That is, if you have the right instruments and musicians. Today, social listening capabilities go way beyond monitoring. The advances in Artificial Intelligence, data processing power, help brands and agencies gather and generate insights that can propel any business to the next level. These insights create stories that truly resonate with consumers. Come learn new ways in which brands are gathering insights through social listening and uncover the potential of a data driven approach. View Less