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In this session...

The content race is about who gets the attention, which is measured by how relevant you are. This relevance is built on how to connect with the cultural moments as they occur. Shows and brands are connecting with these moments that shape culture. Where are these relevant audiences engaging? We will listen to the experience and vision of the next years of top media partners on how they have been preparing themselves in this content race. And how these converging screens had made content more powerful.

What You'll Learn from This Session...

  1. How content consumers are engaging with the conversation?
  2. What major Mexican broadcasters are doing to leverage these behaviors?
  3. How does content change because of this convergence?

Presented with


Luan Knaya GCP Twitter Latam Twitter
Álvaro Pinto Head of Digital Sales TV Azteca
Adriana Treviño General Director of the Digital Business Televisa

Event Details