In this session...
Today’s marketing needs to be more than effective; it needs to reach consumers with empathy, putting their interests first. In this session, Sheila Colclasure SVP, Global Digital Responsibility and Public Policy at Kinesso will speak with Produ Associate Publisher Mara Fernandez about the factors that contribute to a conscious marketing approach, from digital responsibility standards, to rising consumer expectations and the challenges of a broken ecosystem.
What You'll Learn from This Session...
- What does conscious marketing mean for brands? How can brands leverage their first party data in an ethical way to reach consumers efficiently with content that interests them?
- What are the specific challenges in Latam? How can brands create a consistent experience in the face of inconsistent capabilities across the region?
- How will privacy regulation around the world impact Latam?
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