Daniela Chaparro is the General Manager for PlayGround in Latin America, the most influential digital native media for Spanish-speaking youth with over 30M fans and +500 M video views. She has been responsible for starting up the business in the region, recruiting and hiring a team of creatives, strategists and multimedia producers in Mexico City, Bogota and Buenos Aires, and developing relationships with key partners and advertisers.
Previously, as Vice President of Marketing, Telemundo Networks, Daniela was responsible for maximizing the reach and effectiveness of consumer marketing campaigns, focusing on the creation and establishment of innovative and fresh approaches when speaking to the complex U.S. Hispanic market.
Chaparro also served as the Vice President of Marketing and Digital at NBCUniversal International Networks Latin America. Prior to that role, she was Vice President of Marketing and Creative Services at E! Networks Latin America for 6 years.
Daniela Chaparro Job Title General Manager Playground Americas