Tracks Venues

In this session...

Alejandro Berman and Three of the top Spanish-language digital native publishers Playground, Cultura and Vix, will share their secrets on how to connect with Mexican Millennials through the integration of brands in engaging content.

What You'll Learn from This Session...

  1. Great insights on the Millennial market's behavior
  2. How can content connect with Millennial consumers to match a brand's objectives
  3. What are the secrets of engaging content

Presented with


Alejandro Berman Brand Director Heineken
Daniela Chaparro General Manager Playground Americas
Sergio Cisneros Brand Strategy Director LATAM de VIX
Jorge del Villar Founder and CCO of Cultura Colectiva Fundador y CCO de Cultura Colectiva
Xepus Ginebra CEO at GroupM Mexico

Event Details

Event Type Workshop