Karen Budell

Karen Budell currently leads thought leadership and content marketing strategy for YouTube Ads Marketing, where her team is responsible for crafting thought leadership narratives and research-informed editorial about the future of content, creative, and full-funnel video marketing. Previously, she led content marketing and editorial strategy for Google Marketing Platform. Karen, a strategist and integrated marketer with roots in journalism, has more than 15 years of experience in digital media, editorial content, and marketing — with B2B and B2C experience on the client, publisher, and agency sides.