Tracks Venues

In this session...

Forget chasing traditional primetimes and follow viewer passions.
The way we watch is changing, and today’s viewers, not networks, are in control. Consumers choose what, where and when to watch, and they’re creating their own personal primetimes based on what is most relevant to them at their moments of need. New research shows what makes a viewer tune in today. With these changing viewer behaviors, learn how brands need to adopt new rules of engagement to better reach their audience and drive results.

What You'll Learn from This Session...

  1. Relate to viewer passions
  2. Lean into YouTube creators
  3. Be helpful and encourage action

Presented with


Karen Budell Head of Brand Content & Narratives, YouTube Ads Marketing Google

Event Details

Event Type Seminar

Track  Content