Craig Binkley

Craig Binkley is the President of PRØworks, the consumer brands product group of PRØHBTD. Craig was previously the CMO for Coca-Cola Mexico & managed the global business for Diet Coke & Coca-Cola light, as well as the Minute Maid brand of juices and drinks. Craig co-founded consulting company Zyman Group where he led an international team of more than 100. After Zyman’s acquisition by MDC Partners, influential marketing & communications holding company, Craig served as its EVP of Strategy. Craig then accepted a position as CEO of Northstar - a global, multi-award-winning, full-service market research agency. Craig is a successful global business leader and sought after advisor to clients ranging from Fortune 500 CEOs and CMOs to small business entrepreneurs. Craig specializes in developing pragmatic brand building growth strategies that blend his hands-on operating experience with a wealth of knowledge & business patterns garnered across a wide range of industries & business functions