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In this session...

With audience and content fragmentation, migration to mobile, on-demand and often ad-free SVOD, and the proliferation of ad blocking software, how are marketers successfully reaching today's youth audiences? This panel will explore types of media environments, tactics, and ad products to help marketers break through with authenticity and results.

Presented with


Alejandro Ángeles Editor in Chief Forbes Mexico
Benjamin Aguirre Heineken Business Lead Starcom
Karla Berman Head of CPG Google
Karla González Media & Digital Acceleration Director Heineken Mexico
Lina Roncancio Head of Data & Insights Lab Discovery Networks México

Event Details

Event Type Workshop