Tracks Venues

In this session...

Prejudices are related to mental associations that have formed in our unconscious throughout our lives and are directly related to what we hear and see in the media. Continuing to deny racism in Mexico and Latin America is now impossible. That racism is unconscious does not mean that it does not exist. The responsibility of what we communicate and how we communicate is very big and we must be aware.

What You'll Learn from This Session...

  1. Prejudices are related to mental associations that have formed in our unconscious throughout our lives and are directly related to what we hear and see in the media.
  2. Continuing to deny racism in Mexico and Latin America is now impossible. That racism is unconscious does not mean that it does not exist.
  3. The responsibility of what we communicate and how we communicate is very big and we must be aware.

Presented with


Speakers

Alfonso Ayala Professor and Researcher Anáhuac University of Xalapa
Aline Ross Partner and Director LEXIA Insights & Solutions
Mayra Contreras General Director of Teads Mexico Teads
Paul Mejia Regional Director, Mexico, Central America and the Caribbean McCann Worldgroup
Eglantina Zingg Founder Proyecto Paz

Event Details

Event Type Seminar

Track  Brand Purpose