Ana Laura Barro

With a quite long expertisse and vast comprehension of media and consumers, Ana Laura has developed her career mostly close to Nielsen Ibope & Ibope ABG, deeply understanding consumer behavior, audiences, communication, brands and other relevant figures in the industry.

She colaborates with UNAM in representation of Nielsen IBOPE as part of the program: Business and Organizational Subjects, with the subject “Research applied to the Evaluation and Media Planning”, where she teaches about Nielsen IBOPE products, methodologies and its importance for media industry.