After more than 12 years of experience in Digital Marketing, Ana Lizz Pardo is now specializing in developing retail phygital strategies at Nike México to transform the marketplace into a seamless experience for the consumer. From chatbots, to in-store digital experiences, and driving from digital to store. She will share some insights about the Mexican consumer and e-commerce industry in Mexico, to approach the consumer in relevant and organic way, wherever they are, at any time, on any device.
Ana Lizz started her career at L'Oreal Mexico at the Digital Marketing department, and from then on, she's been on the digital side, passing by tech companies such as MediaMind (SIZMEK) in Spain & UK, at top media agency HAVAS Media as Digital Account Director, Marketing Director at spanish flash sales start-up PRIVALIA and for the past 4 years, D-commerce manager at Nike Mexico. Learning throughout the way several ways to build a strategy that has the consumer at the center and business results as main goal.
Ana Lizz participates actively in conferences and retail events sharing best practices on digital marketing, online media, mobile first and the future of digital.
Ana Lizz Pardo Job Title Global Football Brand Director México Company NIKE