As people are faced with more choice, building love for your brand is more important than ever before. But why do people love brands? With new insights from a global consumer research study, we’ll share the universal building blocks of brand love and how consumer expectations differ across generations, cultural boundaries, and industry verticals. This session will provide a fundamental understanding of what it takes to build brand love today, and show how marketers around the world are capitalizing on love to build more meaningful relationships with their consumers.