Customers go online several times and the intention to purchase grows for every single visit. In an e-commerce platform, as in a physical shopping, the consumer passes through several stages: looking with no intention, comparing prices, searching for something and finally buying. Brands should take part in every step of that journey, so as to build the intention from the beginning and generate awareness. Mercado Libre, as the e-commerce N°1 in Latam, will present its advertising solutions to accomplish this goal.