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In this session...

Customers go online several times and the intention to purchase grows for every single visit. In an e-commerce platform, as in a physical shopping, the consumer passes through several stages: looking with no intention, comparing prices, searching for something and finally buying. Brands should take part in every step of that journey, so as to build the intention from the beginning and generate awareness. Mercado Libre, as the e-commerce N°1 in Latam, will present its advertising solutions to accomplish this goal.

Presented with


Eduardo Gauna de la Torre Head of Adsales Mercado Libre

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling   Content   Design