Ice Heggedal

Ice is a seasoned marketing leader with extensive experience in acquisition marketing, growth strategies, and digital advertising. As the Team Lead for Acquisition Marketing at Usercentrics, she plays a pivotal role in driving customer growth and optimizing performance across multiple channels.

With a proven track record across top brands like FedEx, MyTutor, and sofa.com, Iselin has developed and executed high-impact campaigns that have significantly boosted brand visibility and customer acquisition. Her expertise in leveraging data-driven strategies, paid media, and conversion optimization has helped companies scale effectively in competitive markets.

At Advertising Week, Ice will share insights on modern acquisition strategies, the evolving digital marketing landscape, and how brands can navigate the intersection of privacy, performance, and growth.