Privacy is shaking up the marketing world. 85% of consumers say that knowing a company's data privacy policies before making a purchase is important. So, we marketers need to go back to the basic roots of marketing – Creativity and consented, first-party data. Discover how we grew YouTube Ads from an untested channel into a proven and scaling demand generation machine.

In this session, we'll share our practical approach of establishing a creative YouTube Ads strategy for a non-visual (boring), SaaS product.
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Privacy is shaking up the marketing world. 85% of consumers say that knowing a company's data privacy policies before making a purchase is important (McKinsey Global Survey on Digital Trust). While extensive tracking has been relied upon for performance optimization, not being proactive about privacy is starting to hurt brands and businesses.

So, we marketers need to go back to the basic roots of marketing – Creativity and consented, first-party data.

50% of your ad's performance hinges on the creatives. Consented, quality first-party data entrusted in your hands by your audiences tell you more about their preferences. This is why we bet on YouTube Ads to drive conversions and revenue.

In this session, we will walk you through our process from initial skepticism to full-scale adoption of YouTube Ads, sharing the critical factors that secured executive buy-in before the ROI was proven and the secret sauce that drives revenue growth in the privacy-led era of marketing. View Less