Lynne Deason

Lynne’s has a real passion for human understanding, brands, advertising and the role that businesses can play in making a real difference to people. With over 25 years’ experience Lynne has helped many global and local businesses and their creative agencies to create competitive advantage by optimising the effectiveness of their creative content, not only through research but also through implementing best practice principles and ways of working throughout the creative development journey and across media contexts.

Lynne has spearheaded the development and implementation of innovations in Kantar’s creative development solutions, including partnering with the Unstereotype Alliance to capture how the audience feel about the way people are portrayed in ads. This approach not only helps brands get it right, it also proves that authentic, modern, progressive and positive people portrayals are not only better for society, they’re better more effective, so they’re better for business too.