Giulia Zecchini

Giulia leads the Commercial Strategy team at ESL FACEIT Group (EFG), the world's leading esports company. Her role focuses on developing partnerships driven by shared values and purpose. Working with data and insights to help brands create engaging campaigns and connect with the competitive gaming community in a meaningful way.
Prior to her role at FACEIT, Giulia managed the Commercial Business Intelligence team at Formula 1, working with some of the biggest brands in sports. At Nielsen Sports, she managed football clubs with the likes of Manchester City, Arsenal and Chelsea as well as the Premier League, delivering sponsorship strategy insights and asset valuations across TV, Digital and Social.