In this session...
With more than three billion gamers worldwide, gaming isn’t just the future of sports and entertainment – it’s the now. An industry buzzing with a young, tech-savvy audience that welcomes everyone, irrespective of gender, race, disability, background, or skill. An audience most brands are missing out on.
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But there are some savvy brands who recognise the importance of investing in the gaming ecosystem. Who are understanding their audiences and meeting them where they are. Not by applying the logo on an event’s marketing materials but instead through long term partnerships that create strong connections between the brands and their next-gen audience, as well as having a lasting, positive impact on their business.
Join Giulia Zecchini, Commercial Partnerships Strategy Director at EFG , alongside a panel of brand partners and industry trailblazers, she unpacks the importance of long-term brand partnerships across the gaming ecosystem as well as how brands can successfully engage with this next generation audience.
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What You'll Learn from This Session...
- Leave your ego at the door a - What is the first step brands should take when wanting to become part of the esports ecosystem?
- Bring something to the community - Let’s talk about impact. The esports next generation audience are savvy. They can also smell bullshit. How does a brand have an impact without stepping in where the community doesn’t want them?
- The future of esports - Esports is the now but it’s also the future. When a brand gets involved, they’re connected to three billion gamers, 365 days a year, 24/7. Can you talk about why that’s so vital for brands?
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