Sian Finnis

Sian Finnis is the Director of the in-house agency at King, the creators of Candy Crush Saga. She leads a talented team of 50, who are behind the production of marketing content for live and upcoming games. During her 7-year tenure at King, Sian has overseen the production of over 100,000 assets, contributing to a remarkable 165 million installs in 2023 alone.

With over 15 years of experience in creative operations, Sian has refined her skills across a variety of advertising and production roles before joining King. She is a strong proponent of the strategic value of in-house teams, advocating for their ability to drive effectiveness and efficiency by closely aligning with business goals.

She believes GenAI offers a unique opportunity to expedite productivity and creative ambition across internal marketing teams. She is passionate about delivering on an inclusive, integrated, human/tech resource future.