Amy McCulloch

Amy McCulloch is co-founder and Group MD of the eight&four Group - a social and content agency established in 2008.

eight&four leads European/Global social strategy for clients such as Genesis (Hyundai), Sandals, Hitachi and British Heart Foundation.

eight&four is fuelled by technology, and has built platform12, a core proprietary GenAI platform, to serve their client base in a customised way.

Amy is a passionate creative strategist, and she regularly consults with clients on how GenAI can unleash creative ambition, whilst protecting hard built brand worlds.