Matt Rotondo

Matt Rotondo has 20+ years experience evolving how brands show up in entertainment. As head of brands, he plays a pivotal role on the leadership team at multimedia production and talent management organization Sugar23.

Rotondo's career has bridged the worlds of marketing and entertainment. Regardless of the industry, his focus has been on using the power of brands to connect with people beyond advertising. He now uses the culmination of his expertise not only to help brands break down the barriers to creating premium entertainment but also to realize the tactical and financial rewards of having an ownership stake in the TV and film programming brands could only formerly interrupt.

An advertising agency veteran, Rotondo began his career at Wieden+Kennedy, with subsequent global account, business development, and client services leadership roles at McCann, Leagas Delaney, and BBDO, where he worked with culture-revolutionary brands like Levi's, Xbox, and Nike.

Pivoting toward entertainment, Rotondo held a leadership position for over 9 years with Creative Artists Agency (CAA), where he connected world-class talent and creators with global brands like AB inBev, Burberry, Diageo, Harley-Davidson, QVC, Ralph Lauren, Unilever, and Virgin. His entertainment credentials include building and leading the brand division of talent management company Range Media Partners, where he signed Waffle Iron Entertainment, Nike’s premium content production company.

His film credits include executive producing an IMAX documentary titled ""Superpower Dogs"" after securing funding from Mars Petcare. The project not only exceeded KPIs against brand B2C, B2B, and Brand Purpose goals but also pioneered new forms of brand partnership.

Rotondo has lived in Portland, New York, Hong Kong and Los Angeles and currently resides in Nashville, TN.