Luci Sanan

Luci is a commercially minded senior leader in international content who bridges the gap between broadcast, digital and advertising. An international distribution and brand entertainment expert, Luci has distributed thousands of hours of content across the globe, and worked with some of the world's biggest global brands including ABInBev, P&G, IKEA and Heineken in creating and distributing editorially led, premium content. Luci founded consultancy agency 53 Degrees North Media in 2023 having been in the senior leadership team at The Story Lab, Dentsu's entertainment investment and distribution arm for 7 years. Her client list includes agencies, brands, and some of the UK and US' top production companies. Prior to this, Luci held senior roles at some of the world's biggest production and distribution groups including Banijay and DRG. Luci is also the founder of social mobility charity, 53 Degrees North Media Academy and is the co-curator of the Brand Entertainment Summit with Tellycast at Ad Week Europe.