Vanisha Vaghela

Over the last 6 years at Vodafone, Vanisha’s responsibilities include managing £35m annual
performance marketing budget, alongside overseeing demand forecasting and marketing
effectiveness measurement. Unearthing insight to prove media effectiveness and improve media
planning to drive incrementality and business growth. Close collaboration with our agencies, media partners and understanding business challenges has supported our success.

With 19 years media experience across agency and advertiser roles, planning across performance
and brand campaigns has formed a solid foundation to link marketing best practice and effectiveness to business outcomes.